Reimagining the User Experience Associated with
Digital Video Advertising.
UX ADNET was created to host and introduce our unique UX Adtech Concepts. The first of these is CASPAD a concept specifically designed to address certain negative aspects of the relationship between users and the advertisers trying to reach them with digital video advertising messages. The Concept is centered on improving the UX (User Experience) as it relates to how Digital Video Ads- are presented to a user.
Further, the Concept is also likely to generate First- party data, as users sign up to experience video ad delivery that clearly demonstrates to them, that the quality of their online experience is still important. This realization on the part of the users is likely to increase the brand loyalty and image of the advertisers involved. This is not least because CASPAD offers advertisers and publishers the ability to differentiate themselves from the many others in the market; who are less worried about the negative impact digital video ads have had, and continue to have on users.
We are showcasing our first concept, CASPAD with the goal of finding an Industry partner with the resources and expertise needed to take the Concept forward into a full solution. This would be a solution/s the partner would own outright- in return for a nominal share of ongoing revenues created by or through use of the solution/s.
This is of course, all be dependent on if the Concept proves to be viable in its own right, and also viable from the point of view of the potential partner organization.
To be clear- the reason we are looking for a partner for help to potentially take the concept forward, is that we are primarily ideas people; and have only a limited knowledge of the technical intracies of the Digital Advertising Industry. The fact however that we have created a whole website around the Concept shows that we are serious in our ambitions.
So we are prepared to offer the concept concerned to a partner, under certain conditions. The partner would have the resources necessary to develop and monetize any potential solution and future solutions, stemming from the Concept going forward. This however, whilst a noble goal.. is easier said than done of course.
Therefore, as a first step in this process..we invite interest from any potentially interested partner to take a look at the Confidental Concept Overview pdf (protected under NDA [Non-Dislosure Agreement]) and share initial thoughts on what we have come up with. We would of course also welcome any high-level feedback or thoughts the partner had in terms of how they saw the Concept could potentially relate to their business or existing services portfolio.
It is our hope in this process that we can attract a partner who can not only see what we see in the concept - but that through their Industry knowledge can help explore the full potential that may exist. A partner that can also help confirm viabilty, design, develop and commercialize as appropriate.
Yes. However, we are not naive enough to think that the path we are on is without major challenges. Nonetheless we have a vision and we also see a market and Industry that is starting to change. This change is largely being driven by the impact of user dissatisfaction with the digital advertising marketplace and how that market is being used by advertisers to reach them.
Yet we are in no rush. On the terms we are proposing we are fairly sure that we will find a partner to help us drive CASPAD forward if of course it is destined to move forward.
Think of UX ADNET as being in a holding pattern. Ready with a concept to potentially address a range of problems being faced by advertisers and the Advertising Industry generally.
The demand for UX Adtech solutions and Advertising solutions that help restore user trust continues to increase and we are looking for a partner who sees the potential value of our CASPAD Concept in this regard.
If digital video advertising is to be effective in terms of ROAS (Return on Advertising Spend) or other KPIs (Key Performance Indicators) advertisers and brands need to improve the way in which they engage with users. There is just too much competition for their attention. In this respect, our CASPAD concept creates opportunities for advertisers to further differentiate themselves and their offerings.
This is especially true considering the growing importance of First-Party Data and its value in real terms to advertisers. In addition to its main functions, our CASPAD concept also specifically addresses this need for advertisers and publishers to focus more than ever, on building on their First Party data strategy.
Creating opportunities for advertisers to further differentiate themselves and their offerings. At UX ADNET we understand the potential value in Digital Video Adtech solutions that through their design, inherently respect and value the online experience of a device user...before even serving them a Digital Video Ad.
In addition to hosting details of our own UX Adtech concepts we also provide details of UX Adtech Solutions that are out there in the marketplace, along with information on Adtech Solution providers.
Digital Video Advertising is unlikely to be going anywhere soon. Bearing that in mind, whilst considering the current user disquiet, and also the tightening regulations regarding privacy, targeting and Third Party Cookies for instance- and the situation is clearly far from ideal. We see that it is even more important to re-engage with the users, but from a position better aligned with their needs.
In terms of the whole premise of UX ADNET, it is that there is a disconnect between the user and the advertisers in terms of needs and expectations. These are chiefly and most importantly the needs of the User. Remember the user is accessing the chosen content for a reason, that reason does not involve advertisers, especially since advertisers negatively affect the quality of a users' experience.
Yes, device users want to engage with digital content but not at any cost; preferring brands and advertisers that acknowledge and respect this.
User disquiet over certain aspects of digital advertising is nothing new; It is however on the increase. Organizations such as the Interactive Advertising Bureau, (IAB), which provides guidelines, and set the industry standards essential for governance are growing in importance. There are other organizations concerned with raising the quality of a device users' experience with digital advertising; perhaps the Coalition For Better Ads is the most prominent of these.
There is good reason as to why of course, since the entire digitally connected World is made up of device users.. consuming content collectively on a vast scale. As such they are of great importance and value to advertisers, and also publishers and others able to share in the monetized ecosystem that has evolved.
Areas of the Industry are changing in an attempt to regain the trust of consumers. As a result there are now a growing number of organizations, providing UX Adtech Solutions or services that aim to offer users a better experience in relation to digitally connected advertising.
So the Industry is changing, because it is being forced to change largely because of the negative effect it is having on the quality of a devices users' digitally connected experience. This and the fact that users are taking steps to protect themselves from the disruptive effects of ads- steps which directly affect an advertisers ability to reach them as a potential consumer.
Users can continue to be seen as just a universe of viewers and potential customers..to be marketed at because as everyone should know the price for consuming digital content is Ads..right? and since they are online, mobile or connected via other means they are largely seen perhaps as fair game. Yet that is neither a sustainable or indeed realistic position.
When there is so much competition in every area of commerce these days, companies are continually looking for new ways to differentiate themselves and attract more customers to their value proposition.
We are concerned with the whole idea that device users are seen as being taken for granted in terms of always 'being there', in effect to advertisers who are trying to convert the very same people into customers. Or of course publishers looking to maximize opportunities to monetize at an optimum level.
Most companies differentiate themselves to potential customers, through marketing messaging and advertising. But imagine how much more effective that messaging and advertising would be, if the device user had first bought into the fact that the company concerned, had already positively differentiated themselves from the competition?
So therein lies the opportunity; at least for those recognising Digital Video Ads do nothing to add to the users online or mobile experience, yet nonetheless are now ubiquitous.
CASPAD will allow brands and marketers to reach new digitally connected customers on a more equitable basis. Creating opportunities for advertisers to further differentiate themselves and their offerings. At UX ADNET we understand the potential value in Digital Video Adtech solutions that through their design, inherently respect and value the online experience of a device user- before even serving them a Digital Video Ad.
IAB guidelines relating to audio and video.