Consider how little, Adtech (Advertising Technology) has evolved to meet the changing values and expectations of users. Users increasingly expect to get what they want, when they want it from their connected experience. They want access to content or services on demand-across multiple devices, with the minimum of disruption; all with the expectation of a quality UX (User Experience).
The omnipresence of Digital Video Ads, juxtaposed against these and other, now ingrained user needs and expectations, creates a state of inbalance that must be addressed once and for all; for the sake of advertisers, publishers, other providers and the Industry as a whole.
The Adtech that is being used to reach users/consumers is built primarily around data and numbers yes, of course highly intelligently. But it is still centered ultimately around the need to find better ways for advertisers to turn users into consumers. At the risk of stating the obvious..that is diametrically opposed to the needs and expectations of the users themselves.
Our CASPAD concept is centered around this apparent reality. That User Experience (UX) is not high or at least high enough, on the agendas of many of the organizations providing services or content into the world of the connected user.
When one thinks about how critical the user is to the entire monetization of the digital ecosystem, coupled with the rising importance of First party data, the question we couldn't ignore is why?
Which is also a good place to start- welcome to UX ADNET.
Related reading of interest:
UX ADNET's CASPAD concept was originally hosted on the Disruption Ideas website.
Everything UX at UX Matters.
An example of how, when User Experience is central to decision making around innovation-improved monetization can be achieved without impacting UX- Subito and Google partnership.
The importance of Human Centric Design (HCD) in Adtech development at Aithority.
A range of innovative Adtech Startups to watch in 2022 at Xenoss.
How consolidation has dominated the recent evolution in Adtech.
How Adtech can benefit from Human Centric Design (HCD) at ExchangeWire.
Machine Learning to help Increase the ROI of Digital Marketing strategies at Moloco.
The importance of User Journey Where Adtech and UX Meet .
Making Marketing Videos more accessible at LemonLight.
Tips for improving your UX with ads from Adpushup.
The importance of UX Design on Ad Platforms as posted on Locala website.
Best Adtech Solutions to consider in 2023
No part of the content of this website may be copied, reproduced, transmitted or otherwise used without the express written permission from the administrator of uxadnet .com. The entirety of the content and information contained on this website is solely the Intellectual Property of the administrator of uxadnet .com
© 2023 uxadnet.com